Thinking About Your Media Company’s Future?
Get SMART with your Future!
I’m sure you have noticed the growth in alternative marketing methods. Local businesses are dedicating less money to traditional advertising (such as radio/tv/publications) and finding it much harder to get results. This makes the business question whether or not any advertising works.
This trend has caused a nationwide decline in traditional advertising. Because of this decline, Diamond partnered with a few magazine/newspaper publishers and co-developed a technology and mobile app called MyCity SmartCard. Smartcard’s proprietary digital platform and mobile app allows consumers to use your branded App to buy your local advertisers’ products and services at a discount.
Think of it as customer funded advertising – the advertiser’s customers are paying for their advertising with your station or publication!
- You list the merchants, and their associated discounts, on your branded Smartcard App
- Your listeners visit those merchants and make purchases via your App.
- Your App charges the customer’s credit card and that money goes DIRECTLY back to you.
This technology/app allows you to get Paid for Trade. This is NOT a new program to sell. It’s a way for you to offer merchants advertising for their cost of goods and services with NO out of pocket costs.
The MyCity SmartCard gives your salesperson the ability to never walk away from a sale due to a merchant saying: “I don’t have the cash” or “It hasn’t worked for us in the past.”
Your sales rep can offer: “What if we can give you advertising for trade?”
That trade becomes CASH for your publication or station when your readers/listeners make purchases through the app.
Consumers are always hungry for discounts and saving them money through your app is a great way to build brand loyalty and is the proof of performance your advertisers crave.
We are currently running the program in multiple markets around the US with our print partners and the results have been phenomenal. The North Coast Journal in Eureka, CA has been using the program for 2.5 years and has made over a $500,000 in new local advertising sales.
When would be a good time to discuss how you can use the SmartCard technology to increase your revenues?
What should your goals for a digital/traditional business model be?
Steady Decline in Traditional Ad Revenue
Increase Revenue by offering a Smart option to cash-poor or inactive businesses
SmartCard’s proprietary digital platform and mobile app allows consumers to use the app to buy at restaurants, retailers and service-based businesses at a discount.
Advertisers expect a Return on Investment (ROI)
Offer your traditional advertisers a Smart way to secure 100% guaranteed ROI
Advertisers are struggling with what type of advertising is working, and thus moving their advertising budgets around. ROI stats are the only mechanisms that validate what forms of advertising works.
Customer purchases are paying for the ads, so you can offer 100% guaranteed ROI. So, now an advertiser only spends $1 on advertising when they get $1 in business. PLUS, all the value to the advertiser that comes with a face to face opportunity of a new customer experience.
“You can tell your advertisers that they won’t pay a cent out of pocket for your ad space until they get results.”
Consumers are spending more and more time on their mobile devices
Provide a Smart branded app to capture mobile users and build brand loyalty
Mobile accounts for nearly two-thirds (63%) of all digital ad revenue.
Are you tapping into this market?
Why will your audience use your SmartCard App?
Traditional ads can’t compete with online targeting and tracking
Develop a Smart way to track customer purchases generated by traditional advertising
Your advertisers will know exactly how their advertising efforts are paying off.
Tap into a business's need for Traditional Media
Establish a Smart way to offer the strength of Traditional Media without financial risk
When it comes to recall, traditional advertising is much stronger than online.
Traditional advertising persists in proving its status and value because of its strong propensities for reaching people, building brand recognition, and raising recall rates. Make it easier for business to get their traditional advertising. You’re not selling something new but using a new tool to sell your existing products.
An Advertiser buys an ad for $1,000
And hopes they get $1,000 in new business
Customers buy $1000 in products from the advertiser
Which pays for
Create a relationship your with audience via a Loyalty Program
Grow a Smart Loyalty Program that is simple to manage and execute
Customer engagement – meeting customers’ wants and driving loyalty – is critical to a Media Company’s long-term profitability.
The branded SmartCard app that features your advertisers can be offered exclusively to your customer base, thus becoming your loyalty program.
Increase your online paid subscriber base
Implement a Smart way to incentivize paid subscribers
How do you show value and incentivize the online subscription model? Use SmartCard as a cost effective way to generate more paid online subscribers.
In order to turn your readers into paid online subscribers, you can offer a SmartCard element called SmartCash, which gives your subscribers credits in the amount of their subscription fee to use as cash on your SmartCard App.
Example: Customer pays $3/month for subscription, give them $3/month in SmartCash to use with the app. Publisher gets full value cash for subscriptions. Customers get SmartCash added to their account to use at any merchant
How SmartCard Works
List the traded products/services on your branded SmartCard App
Your readers visit those businesses and buy the traded items via your app
Your App charges the customer’s credit card the ticket amount and that money goes DIRECTLY back to you