Thinking About Your Publication’s Future?
Get SMART with your Future!
Traditional? Digital? Mobile?
Advertisers are struggling with what type of advertising is working.
What should your goals for a digital/traditional business model be?
Steady Decline in Traditional Ad Revenue
Increase Revenue by offering a Smart option to cash-poor or inactive businesses
Over the past 10 years in the US spending on traditional advertising has been cut in HALF!
SmartCard is the Smart way to Merge Traditional, Digital and Mobile Advertising. SmartCard is an innovative program that allows you to monetize trade for advertising.
Not traditional trade, but PAID TRADE!
Advertisers expect a Return on Investment (ROI)
Offer your traditional advertisers a Smart way to secure 100% guaranteed ROI
Advertisers are struggling with what type of advertising is working, and thus moving their advertising budgets around. ROI stats are the only mechanisms that validate what forms of advertising works.
Customer purchases are paying for the ads, so you can offer 100% guaranteed ROI. So, now an advertiser only spends $1 on advertising when they get $1 in business. PLUS, all the value to the advertiser that comes with a face to face opportunity of a new customer experience.
“You can tell your advertisers that they won’t pay a cent out of pocket for your ad space until they get results.”
Consumers are spending more and more time on their mobile devices
Provide a Smart branded app to capture mobile users and build brand loyalty
Mobile accounts for nearly two-thirds (63%) of all digital ad revenue. Are you tapping into this market?
Why will your audience use your SmartCard App?
Traditional ads can’t compete with online targeting and tracking
Develop a Smart way to track customer purchases generated by traditional advertising
Basically… your advertisers will know exactly how their advertising efforts are paying off.
Tap into a business's need for Traditional Media
Establish a Smart way to offer the strength of Traditional Media without financial risk
When it comes to recall, traditional advertising is much stronger than online.
With its strong propensities for reaching people, building brand recognition, and raising recall rates, traditional advertising persists in proving its status and value. Make it easier for business to get their traditional advertising. You’re not selling something new but using a new tool to sell what you have.
An Advertiser buys an ad for $1,000
And hopes they get $1,000 in new business
Customers buy $1000 in products from the advertiser
Which pays for
Create a relationship your with audience via a Loyalty Program
Grow a Smart Loyalty Program that is simple to manage and execute
Audience engagement – meeting audience wants and driving loyalty – is critical to a Media Company’s long-term profitability.
The branded SmartCard app that features your advertisers can be offered exclusively to your audience base, thus becoming your loyalty program.
Increase your online paid subscriber base
Implement a Smart way to incentivize paid subscribers
How do you show value and incentivize the online subscription model? Use SmartCard as a cost effective way to generate more paid online subscribers.
In order to turn your readers into paid online subscribers, you can offer a SmartCard element called SmartCash, which gives your subscribers credits in the amount of their subscription fee to use as cash on your SmartCard App.
Example: Customer pays $3/month for subscription, give them $3/month in SmartCash to use with the app. Publisher gets full value cash for subscriptions. Customers get SmartCash added to their account to use at any merchant
How SmartCard Works
List the traded products/services on your branded SmartCard App
Your readers visit those businesses and buy the traded items via your app
Your App charges the customer’s credit card the ticket amount and that money goes DIRECTLY back to you